There is little doubt that the intent of Fleming and the Bond producers in using 00 is to emphasize the exclusivity of the agent number and it is explicit that his category is "licensed to kill", certainly a rarity in government agents. There can't be more than ten of them (presumably), though often he interacts with special forces with dozens of members on a single team.
The specific choice of 7 almost certainly relates to his incredibly good luck: lucky at games of chance, women, and getting out of tight squeezes.
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