Monday 4 January 2016

props - Why do they sometimes not use a real operating system in films?


Its could be for dramatization or may be caused by legal and/or
financial issues. Some of the reason are listed as :-



  • OSs and software interfaces are considered intellectual property and are therefore copyright protected. Most of them are or represent
    also a brand. It would require a paid or unpaid agreement by the
    copyright holder or brand owner to depict them.
    In 24 (TV series) for instance, CTU has been using Apple Displays most of the time while the software shown was proprietary. Apple
    remained uncredited . In later seasons however, 24 made heavy use of
    "Cisco Teleconference Systems" and showed their logo frequently. The
    credits revealed that there was a financial support by Cisco
    accordingly.

  • Product placement is still not legal in many countries without a "proper warning" (e.g. in Germany).

  • Most OSs or familiarly known software apps don't do as quickly and easily what a screenplay requires them to do. They also don't look as
    spectacular and certainly not lucid enough to display the necessary
    clarity and/or impressiveness for a quick cut to their interface in
    order to reveal at a glimpse what the machine is currently chewing on.

  • There is an image problem. It has been a strong habit for the last decade to show the good guys using Apple Macs vs. the bad guys using
    Windows PCs. it's
    certainly not a problem that the bad guys use Windows, but it is a
    problem if the good guys win, because the bad guys used Windows
    (hacked their system or something fictional that wouldn't - or
    actually would! - work in reality). If you look closely, you will
    often find Apple computers with the logo rendered unrecognizable,
    while the case design is obviously non-PC.
    (source)



And sometimes movies/tv show doesn't show the real logo or Operating system just to hide the real product because they are not getting paid for it, i mean producer/director are not willing for free advertisement.




For more details on fake brand endorsing in movies and TV shows refer
following questions-



1) Are fictional trademarks or brand names used in movies and TV
legally held?



2) Why do so many movies & TV shows feature recognizable, un-branded
or re-branded products?




May there answer help you in any way.

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