I'd reason it's because Mary Jane was the more famous/iconic choice for Peter's love interest at the time of the original films and the writers/producers wanted to try their best to appeal to a wider audience.
The Mary Jane entry on Wikipedia notes:
According to co-creator Stan Lee, Mary Jane was originally intended to be simply a rival for Gwen Stacy for the affections of Peter Parker. Lee had always intended for Gwen Stacy to be Spider-Man's one true love. The pairing of Mary Jane and Peter Parker became one of the most prominent couples in the superhero genre.
The 2002 film was one of the first big superhero adaptations in years, so they may have wanted to play it safe by choosing the more popular character, which at the time was definitely Mary Jane.
Since then, superhero movies have become much more popular and there have also been big changes within the Marvel universe such as Peter Parker and Mary Jane no longer being married. I would still argue that Mary Jane is more well-known than Gwen Stacy, but I don't think that fact mattered as much when they were making the reboot.
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