This is actually a really, really tough question.
Look at this diagram:
Purple: Norma Arm and Outer Arm.
Green: Scutum-Centaurus Arm
Pink: Carina-Sagittarius Arm
Cyan: 3 kpc Arm and Perseus Arm
So we can slightly modify this picture by saying that there are four arms, and calling them by the following names:
Norma-Outer Arm
This arm has one end at the center of the Milky Way; this end is called the Norma Arm. It's actually quite small. However, as you continue outward along the lanes of gas, dust and stars, the Norma Arm becomes the - wait for it - Outer Arm.
Scutum-Centaurus/Crux-Scutum Arm
This arm also emanates from the center (well, duh!) and is distinguished by large numbers of clusters of red supergiants near the center (where it is referred to as the Scutum Arm) of the Milky Way. The Scutum-Sagittarius Arm is one of the Milky Way's two major arms.
Carina-Sagittarius Arm
The defining feature of this arm is that is has many H II regions, where ionized gas is plentiful. It is though that stars can form there. However, H II regions are also present in many other parts of the galaxy. Observations from the Spitzer Space Telescope seem to support these theories and prior observations.
The Spitzer results are, I think, very important for understanding our galaxy and the things in it. It confirmed the existence of all four arms, but also confirmed that the Norma-Outer Arm and Sagittarius Arm are relatively minor compared to the other two.
Near/Far 3 kpc Arm and Perseus Arm
The Near and Far 3 kpc Arms (which really are just one arm) are very close to the galactic center - about 3,000 parsecs (hence the name). The Far Arm was only discovered recently, while the Near Arm was first observed about 50 years ago. These two mini-arms are expanding outward at an enormous rate. The combined 3 kpc Arm then becomes the Perseus Arm, which extends out to about 3.5 times the distance from the center of the 3 kpc Arm. It is the other major spiral arm of the Milky Way.
Okay, so that's simple enough. The Milky Way has four spiral arms, right? Well . . . sort of. The discovery of the "New Outer Arm"1 shook things up, because that would mean that the Norma-Outer Arm reaches nearly all the way around the Milky Way. That's strange and borderline inexplicable. Well, not really. But it's very interesting.
This image gives you a good idea of what it might look like:
By the way, someone at one point wondered, "Which are we in?" That, too, doesn't have a simple answer. Current observations state that we're in the Orion-Cygnus Arm, a/the midget of the galaxy (depending on whether or not there are other "mini-arms"). It's tiny - 1.1 kpc wide and 10 kpc long - and is between the Carina-Sagittarius Arm and the Perseus Arm.
Here's what it might look like:
Putting it all together, Robert Hurt made a very famous impression of what the Milky Way might look like:
NASA gives a good explanation of it here.
If you want a good overview on everything, check out this blog post, which is reasonably well-sourced. Another post explains the four-arms-vs.-two-arms issue:
Like the proverbial blind men describing an elephant, the two groups of scientists are examining very different parts of the Milky Way. The Spitzer study detected hot objects visible in infrared. The CfA study used radio telescopes which can also detect colder objects such as supernova remnants, very young star formation regions and huge clouds of hydrogen gas. So it seems as though the older established star formation regions are mostly concentrated in two spiral arms, but that the very new star formation regions and the hydrogen clouds from which they form are also developing in two additional arms.
If you were hovering above the Milky Way in a spacecraft using binoculars or a regular optical telescope, you would see two main arms. But if you also had a radio telescope with you, it would detect two more.
The other group of scientists referred to here used the Very Long Baseline Array to image the Milky Way with radio waves; their observations support the four-main arms model.
So at the moment, I think the answer is four, though two arms are more distinct that the other two.
1Dammit, paywall! Thank goodness for arXiv.