Saturday 30 April 2016

casting - Why don't they align actor & actress names with their photos in film posters?

Its based on graphic design decisions:



TEXT- We, as occidental people (mainly) read from left to right, so the main actors name is almost always in that order, or top to bottom.



PHOTO- Visual hierarchy defines that the protagonist face (or an important element of the movie) is going to be the biggest, or at the center of the poster.



If the composition is more interesting than "centered" or "left to right", this "rules of thumb" could be changed, showing more of the story or the mood of the film.



Examples:



enter image description here

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