Which movie did top-to-bottom credits first?

According to IMDb there are only 17 movies (including shorts) that uses this rolling down credits technique, the earliest being just the one you used as example: Kiss Me Deadly (1955).

In the list of movies that match this request there's also, as you mentioned, Seven (1999).

Recently, the movie Next (2007) used this approach, making it the last to do so thus far.

If you consider shorts, there are only two:

Here's the IMDb link to the movie list.