frobenius algebras - Cohomology rings and 2D TQFTs

There is a "folk theorem" (alternatively, a fun and easy exercise) which asserts that a 2D TQFT is the same as a commutative Frobenius algebra. Now, to every compact oriented manifold $X$ we can associate a natural Frobenius algebra, namely the cohomology ring $H^ast(X)$ with the Poincare duality pairing. Thus to every compact oriented manifold $X$ we can associate a 2D TQFT.

Is this a coincidence? Is there any reason we might have expected this TQFT to pop up?

When $X$ is a compact symplectic manifold, perhaps the appearance of the Frobenius algebra can be explained by the fact that the quantum cohomology of $X$, which comes from the A-twisted sigma-model with target $X$, becomes the ordinary cohomology of $X$ upon passing to the "large volume limit".

But for a general compact oriented $X$? I don't see how we might interpret the appearance of the Frobenius algebra in some quantum-field-theoretic way. Maybe there is an explanation via Morse homology?

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