The (co-)Creator of Bugs Bunny, Tex Avery, once said:
We decided he was going to be a smart-aleck rabbit, but casual about it, and his opening line in the very first one was
Eh, what's up, Doc?And, gee, it floored [the audience]!
They expected the rabbit to scream, or anything but make a casual remark--here's a guy with a gun in his face! It got such a laugh that we said, 'Boy, we'll do that every chance we get.' It became a series of 'What's up, Docs?'.
He was the most timid of animals, yet he had courage and brashness. The whole gimmick was a rabbit so cocky that he wasn't afraid of a guy with a gun who was hunting him.
The phrase "What's up, doc?" was used at his High School.
Remembering the ‘What’s up, Doc?’ expression from his high-school days in Texas, Avery had decided to place it in the mouth of a sharp Brooklynese rabbit who knew everything.
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