Why is this picture used in the opening titles of Cheers
The half-hour comedy sitcom was (mostly) about a Boston bar/pub, and the regulars who were there. It was supposedly a bar situated near to Boston's baseball stadium. Sam Malone was an ex-professional baseball player, and the character of Coach was his coach earlier in life. So the initial photo-montage was all related to Boston, baseball and specifically Boston baseball.
This is similar to the photo-montage used in the titles of Southland, a one-hour drama concerning South Los Angeles police precinct and its officers. The photos used there were all related to well known events detected and discovered by the real officers of "Southland."
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