It's going to be difficult to trace. There must, of course, be a initial appearance of this usage in writing, but that may be ephemeral. Now it's popping up all over the place, especially in advertisements. It seems to me to have originated in common speech, when someone -- with tongue lightly inserted in cheek and mildly humorous intent -- said something with that particular phrasing, in order to emphasize the superlative, thus: "Man, I went to Las Vegas and won a million bucks playing bingo, and that actress Jennifer what's-her-name invited me to her Oscar party in L.A., and I got picked to star in the new James Bond movie, and that was just Saturday! Best. Weekend. Ever."
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