An alternative phrase: you're putting your money where your mouth is. You're not just talking about your product, you're investing in it as well.
I appreciate that this isn't very formal. Having said that, it occurs to me that however you phrase this sort of statement, the audience may get the impression that you're rather desperate for them to trust you. Attempting to make it seem more formal might have the opposite effect, unless backed up with an example, e.g. something along the lines of
At [company], we use [product] for [use case].
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